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Football fever brings about a first for Pepsi®, with the “Live For Now™ Capsule Collection”. Pepsico brings to life “The Art of Football” via a series of 6 collaborations including Fashion & lifestyle brands, all encompassing the “Live for Now” motto:- #OriginalPenguin by #Munsingwear®, #B&O #PLAY, #Gents, #Goodlife, #DelToro and #SHUT, together with Retail partners #Bloomingdale’s, #Colette and #Liberty. We’re obsessed with the B&O Play headphones, featured above.

“Our creative approach has been trying to convey all what Live For Now embodies: Exciting sports, beautiful music, cool art, and fascinating films. We wanted to create something that captured the essence of this, while maintaining some timelessness of the products. ” says Henrik Taudorf Lorensen CVP of B&O.

We tend to agree that they have hit the mark, on all aspects of design. See more of the interesting collective along with the other designers work here, http://www.pepsicapsulecollection.com/  or contact  www.ideason8.com //

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